Category Archives: Startup

New year, new business, new enthusiasm.

Happy new year!

2012 came and went in a bit of blur. Aside from becoming a Dad for the first time, turning 30 and also becoming an uncle, I started my first business, Velocity Digital. I started final planning in August and after taking time to sort our my proposition, pricing etc etc, I launched in September.

Where’s my head at?

Business has been very good and I’ve been working on some fantastic projects with some great clients. Financially, things have been comfortable and that has allowed to really focus my energy on high quality output. With 2013 now upon us, I’m striving to maintain and build on the early momentum. I would like extend the business to have 1-2 employees over the next 6-9 months, but I won’t be rushing in, as stability will be key. I recently won a client in Paris, France, meaning I’m operating on an international level, which is very nice indeed. Things are good and I’ll be working very hard to keep them that way.

I apologise for the short post, but want to wish you all the best for business in 2013!

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Big Startup Question – How do You Charge for Ideas?


A lot of what I will do for clients is based around coming up with ideas – whether that be ideas for blog, video or image based content or thoughts on how they can make better use of their digital and social media platforms. As I wind my way towards launch, I’m asking myself how I can supply ideas and at the same time ensure I receive my reward (payment!) for those.

A scenario

This will be easier to explain if I spell it out in a scenario…

I am lucky enough to be contacted by a new retail brand, they have created a set of great kitchen utensils aimed at the serious home chef. Let’s call it The Super Awesome Kitchen Utensil Co. They want my help to come up with ideas for content across various formats that will target their market and inspire them to get involved with the brand and of course, the products. I’m excited at the prospect, as retail goods, especially lifestyle orientated ones are perfectly suited to the social and digital media space.

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The Big Startup Question – Are You Building a Product or a Service?

One of the biggest challenges of my startup journey so far has been defining exactly what the overall proposition my business offers/will offer. In case you didn’t know, I’m launching a digital marketing and communications consultancy. The very word ‘consultancy’ alludes to a service, however is it wise to build everything around a service basis?

Product and Service?

After much scribbling, thinking and a little bit of swearing, I’ve decided that my proposition will be split over services and products. The services will be based upon consulting, i.e. a business buying my time and access to my experience and expertise. This may never result in the actual provision of a ‘product’ as such. The other side of the coin are the products. These will be ‘off the shelf’ products that solve a particular need or appeal to those that perhaps don’t need full-on consultation style support. It may be a tricky balance to maintain, but I see no harm in testing this model out.

Intrinsic Value

I’ve not even properly launched the business yet, so to think about a time where I may wish to sell it is crazy I know (I may never of course!), but it is wise to think about the value of the business to a potential suitor. If I build the business on the services, i.e. my brain, then will it ever be attractive? Afterall, my brain is not for sale, I like having it in my head. However, if I create a careful balance of the two and build some brilliant products, then those properties are saleable.

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Startup – How do You Stop the Sunday Buzzing Head?

Week four of my startup journey is upon me and I hardly slept a wink last night! I’m not a great sleeper but in the past couple of years I’ve managed to switch my brain off at bedtime. Last night was different…

A Million Miles Per Hour

Every little thing I need to do this week was flying round and round my brain. A lot of it was driven by excitement and the urge to just get going. I hardly slept and the funny thing is, I don’t feel shattered today (that may kick in later!). I’m not sure how to stop it happening again but in a way it was useful as it helped me prioritise my work for the week.  Pros and cons to a buzzy head!

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Diary of a new entrepreneur – Week 3 (17.08.12)

Week 3 is all but over and it has been a real education…

Admin Admin Admin

Admin is a word that nobody really likes. It rarely involves anything fun. This week I have been through some pretty important admin – registering my business for tax, VAT and as an employer. All vital tasks that did take up some serious time. Worth noting that the online HMRC system (UK) is clunky as hell and will frustrate you. There is a blend of online forms and paper forms that have to be completed in order to finalise everything. God forbid you have to phone them for any clarity – I was passed around departments and each person sounded so disinterested. Working for the man will do that to you. Once all was completed I did have a sense of accomplishment. All major admin complete! Now back to the exciting stuff…

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Video – Interview with Eric Ries

I really enjoyed the Lean Startup book by Eric Ries. This is a great interview from Techcrunch with Eric gives some great insight in to the Lean concept. Enjoy! You can buy the Lean Startup on Amazon here.

You can follow My Startup Diary on Twitter for tweets about startup, tech, marketing and more…

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Banks are Missing A Startup Opportunity

Yesterday, I tackled a lot of the admin fundamentals of getting my business off the ground – things like VAT registration etc. One of said tasks was to find a bank that would be a nice match for my needs as a new business owner. I took my query to Twitter and perhaps a little optimistically expected one of the banks to respond. In fact, knowing social media and how financial service organisations are really struggling to get to grips with it, it was highly optimistic!

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