Monthly Archives: September 2012

That Launch Feeling

Well my first ever business went live yesterday. The feeling of seeing it sitting there on the web was amazing. Its taken 8 weeks to get to this point (fairly fast I think!) and the past week has been a tough one due to hosting issues. We had to launch the site via tethering on my iPhone as our hosts (UK2.net) decided to block our IP addresses for no apparent reason. Anyway, the site is live and has had some great feedback and that my friends, is all that matters.

I was nervous in the lead up to launch, a lot of work has gone into the site and the proposition and to put it out there for all to see was fairy daunting. Natural I guess!

I do intend to keep this diary updated – it’s a great way for me to keep track of my journey and thoughts and it would appear that a few people actually enjoy reading it, which is rather nice.

In the meantime, you can visit the Velocity Digital site, read the blog, follow Velocity on Twitter and join in on Facebook too. Or you can chose to do none of those. It is entirely up to you.

Do you like the Velocity ninja star? All Velocity Digital branding and site design/build was handled by corporatePRM.

You can follow My Startup Blog on Twitter for tweets about startup, tech, marketing and more…

You can follow me on Twitter too. I tweet about social media, digital comms, technology and a tonne of other stuff…

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We Have Lift Off! Introducing Velocity Digital…

Hello! Well, here I am, finally in a position to launch my business…

Velocity Digital is my first step in to the world of entrepreneurship, it has been an amazing journey so far and I’ve really enjoyed charting it on this blog. Velocity Digital is a social media, digital and content marketing consultancy. I’ve been working in marketing and specifically the digital side of the field for many a year now, and in the past four years, social media and content marketing have become a massive part of what I do. Having my own business is something I’ve always wanted to do and to be launching my consultancy is the culmination of years of dreaming and planning. I cannot wait to get stuck-in and start making some serious magic happen for businesses of all shapes and sizes.

I intend to keep this diary going and will strive to update it as often as possible. That’s all for now. Bring it on.

Keep up to date with Velocity Digital on the Velocity Blog.

If you would like to discuss working with me, feel free to drop me an email.

Later!

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Diary of a new entrepreneur – Week 6 (10.09.12)


Week 6 and the launch has stuttered a little…

This Service is Delayed…

Today was supposed to be the day that I revealed my business to the world. Unfortunately, there will be no such unveiling as there is still work to do on the site. We are trying to do something pretty nifty to do with responsiveness of the site to mobile devices etc and it is proving a little troublesome, however, it will not defeat my super-clever developer and all will be well! I expect that I will be able to fully launch at some point this week, if not early next.

It Has to be Perfect

The thought of ‘going live’ without the site being absolutely spot-on makes me throw up a little in my mouth. There is nothing worse than a false start, especially with such important ‘shop fronts’ as websites. Perfection can be a dangerous beast, as when do we know if it has actually been reached? When I searched Google for ‘the strive for perfection’, it returned an article with this quote from Sir Henry Royce:

“Strive for perfection in everything you do.
Take the best that exists and make it better.
When it does not exist. Design it.”

Sounds easy, right?

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Big Startup Question – How do You Charge for Ideas?


A lot of what I will do for clients is based around coming up with ideas – whether that be ideas for blog, video or image based content or thoughts on how they can make better use of their digital and social media platforms. As I wind my way towards launch, I’m asking myself how I can supply ideas and at the same time ensure I receive my reward (payment!) for those.

A scenario

This will be easier to explain if I spell it out in a scenario…

I am lucky enough to be contacted by a new retail brand, they have created a set of great kitchen utensils aimed at the serious home chef. Let’s call it The Super Awesome Kitchen Utensil Co. They want my help to come up with ideas for content across various formats that will target their market and inspire them to get involved with the brand and of course, the products. I’m excited at the prospect, as retail goods, especially lifestyle orientated ones are perfectly suited to the social and digital media space.

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