Diary of a new entrepreneur – Week 5 (31.08.12)

Week 5 in my startup journey and things are hotting up…

On-track for launch

I’m pleasantly surprised to say that I am still on-track for my launch date of September 10th! I always expected this to move and it may well still, but my fingers are crossed that the 10th will be the day the real fun starts!

The kindness of people

I’ve been amazed at the willingness of people to help me over the past 5 weeks. From expert tax advice to simple things like sourcing paper for stationary, I’ve been inundated with helpful offers from people with no ulterior motive other than being kind. What goes around comes around and I’m sure I’ll be able to help others in the future. A lot of this help has come from my online network and mainly via Twitter. Taking the time to build relations via social media is a no-brainer for anyone starting a business.

A deluge of junk mail

On the other hand, I’ve had a serious amount of junk mail from office supply companies, accountants, window cleaners(!), training companies etc etc all of which I am assuming have found my address via Companies House. Such a waste of paper! Of course, I am recycling it. Direct mail has zero effect on me, perhaps this is due to my largely digital persuasion, but I just find it more of an irritant than anything else.

Business cards

Does the world still need business cards? Unfortunately, I think it does and will continue to do so for a number of years. When I get a card, I input the details into my Mac contacts and then recycle the actual piece of card. I was recently speaking at an event and handed my card to a lady who used an iPhone app to scan the details and then handed me my rectangular tree-based product back. Until apps that allow us to bump phones and swap details are the norm, then I think we do have to carry cards. They can make a great statement and I spent a fair amount of time working with my designer to come up with a visual I ‘m happy with. I’ve ordered my cards on moo.com, a great service, if you want a 10% discount, use this link.

Thanks for reading!

My diary has had a really great response, one that has far outstripped my expectations. I started this as a way for me to keep track of my progress and I’m delighted that people are finding it interesting and useful. Thanks for reading!

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2 Comments

Filed under Diary Entries

2 responses to “Diary of a new entrepreneur – Week 5 (31.08.12)

  1. Geoff Crowley

    Some interesting thoughts here. Cards, paper etc got me thinking about paper and the methods of re-location of it. Of course business cards are one form of stationery that should never be stationary, they’re best on the move – mobile, and until the mobile usurps them, mobile they should be. The stationary stype of stationery can have its uses. Stationing stationery as stationary items works provided the readers are mobile. And perhaps until the mobile usurps our own mobility, that stationary stationery will persist.

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